Madhavi is a proud mother of two beautiful boys—Arihaan, her curious and energetic 7-year-old, and Adhwaan, her playful and cuddly 2-year-old. Like every parent, she experienced the overwhelming yet rewarding rollercoaster of raising her children. With an Engineering background in Electronics & Telecommunications from Nagpur University and a successful career at a top MNC, Madhavi seemed to have it all. But when motherhood came knocking, she realized that no degree or job could fully prepare her for the emotional and physical demands of being a parent.
As a first-time mother, Madhavi struggled to find products that were not only safe and reliable but also made her life easier. She spent countless hours researching, testing, and worrying about the choices she made for her baby. It was during this time that she realized she wasn’t alone—thousands of parents were going through the same struggles, searching for solutions that put their baby’s well-being first.
Driven by her firsthand experiences and fueled by her passion to help others, Madhavi made a life-changing decision. She left her corporate job and embarked on a mission to create a brand that would stand by parents every step of the way.
In 2018, Babywish was born—a brand rooted in empathy, trust, and the unwavering belief that every baby deserves the best.
What makes Babywish truly special is Madhavi’s hands-on approach. Every product is curated, handcrafted, and rigorously tested by Madhavi herself, with Arihaan and Adhwaan as her little co-testers. From the softest fabrics to the safest materials, Madhavi ensures that every product meets the highest standards of quality and safety. After all, if it’s not good enough for her own kids, it’s not good enough for yours.
Madhavi’s philosophy is simple yet profound: “I am a Mom first, then a Mompreneur". At Babywish, every product is created by a mother for another. It’s this personal touch that sets Babywish apart. Madhavi doesn’t just see customers; she sees family. She understands the worries, the joys, and the dreams that come with parenthood because she lives them every day. Babywish isn’t just a brand; it’s a reflection of Madhavi’s journey as a mother. It’s about understanding the sleepless nights, the endless worries, and the little moments of joy that make it all worthwhile. It’s about creating products that are lab-tested, dermatologist-recommended, and approved by moms because Madhavi knows that when it comes to your baby, there’s no room for compromise.
Madhavi’s vision for Babywish goes beyond just products. It’s about building a community of parents who can trust blindly, lean on each other, and feel supported throughout their parenthood journey. It’s about making life easier, safer, and happier—for both the baby and the parent. Because, at the end of the day, it’s not just about products. It’s about the love, care, and trust that go into every decision we make for our little ones. And that’s exactly what Babywish is all about. And that’s why Babywish carries a simple promise: "Just make a wish." Because every parent deserves a brand that listens, supports, and cares—just like a mother would.
